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2010 U.S. Medium Business IT Adoption Based Strategic Overview and Topline Assessment
AMI Partners, Nov 2010
Small businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT-adoption characteristics is needed.
This report provides a management summary of U.S. Medium Business IT Adoption-Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (Tier 1), to the lowest adopter (Tier 4).
Thus, these four distinct segments have been named by AMI-Partners as:
- AMI Tier 1 SBs (Enterprise Like)
- AMI Tier 2 SBs (Cutting Edge)
- AMI Tier 3 SBs (Value Adopters)
- AMI Tier 4 SBs (Needs Help Adopters)
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