|
|
 |
|
Viewing report
|
|
|
|
2010 U.S. Small Business IT Adoption Based Strategic Overview and Topline Assessment
AMI Partners, Dec 2010
Small businesses span the demographic horizon, with a variety of employee sizes, vertical market affiliation, and in various geographic locations with a high degree of variability in terms of business processes. In order to fully understand this complex, yet rewarding market, a segment-based approach in targeting specific segments through their IT-adoption characteristics is needed.
This report provides a management summary of U.S. Small Business IT Adoption-Based Segmentation. Reference will be made to four segments within the segmentation, called tiers, from the highest adopter of IT (Tier 1), to the lowest adopter (Tier 4). Thus, these four distinct segments have been named as:
- AMI Tier 1 SBs (Enterprise Like)
- AMI Tier 2 SBs (Cutting Edge)
- AMI Tier 3 SBs (Value Adopters)
- AMI Tier 4 SBs (Needs Help Adopters)
Customers who bought this item also bought
2011-12 U.S. Small Business Market Opportunity Assessment
2009 U.S. Small Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting
2011-12 Germany Small Business Market Opportunity Assessment
The World Market For Atomic Force Microscopes (Afms) and Afm Probes 2011
Forensic Technologies and Services - A US Market Report
Backplane Transceivers - Global Strategic Business Report
Nanobiotechnology - Global Strategic Business Report
Semiconductors - Global Outlook
Radiopharmaceuticals - Global Strategic Business Report
Micro-Electromechanical Systems (MEMs) Devices - Global Strategic Business Report
|
|
|
|
