2010 Germany Small Business Semi-Annual Overview
AMI Partners, October 2010
Broad set of GTM services that help our clients succeed in the global SMB marketplace. We annually track SMBs in 30+ countries that drive over 85% of WW SMB ICT spends. AMI has tracked the evolution of the cloud over the last decade, including its various forms.
We’re seeing a confluence of multiple factors that are giving cloud adoption stronger momentum. Key among these is the growing ubiquity of broadband and Smartphones which has raised the level of collaboration and real-time communications.
Concurrently, the global economic crisis has been a catalyst in raising awareness and preference for cloud services among cash-strapped SMBs. The cloud promises to reshape the ICT industry and traditional routes to market, including positioning communications services providers as a potential one-stop shop for all ICT.
This report addresses the above mentioned issues.
Introduction & Executive Summary
Germany SB Study Introduction
Germany SB Executive Summary – Key Takeaways – 1-3
Overall Various IT Themes Will Continue Shaping SMB Markets Globally
AMI: Extensive Global Footprint
Interest in Cloud Based Services Among SMBs Worldwide
Cloud Services at Critical Mass Among SMBs
Firmographics
Germany SB Business Firmographics
Germany SB Branches and Growth Plans
Germany SB Workforce
Germany SB Annual Revenues
Germany SB Revenues from Large Enterprises
Economic Impact on SBs
Germany SB Perceptions & Reactions to the Downturn
Germany SB Concern About Impact of the Economy by Employee Size and Vertical
Germany SB Business Sentiment
ICT Products Usage
Germany SB Overview of Market Sizing and PC Penetration by Employee Size and Vertical Industries
Germany SB AMI’s Three Waves of Adoption – 1
Three Waves of Adoption – 2
Germany SB IT Adoption Process
Germany SB Key Technology Penetration by Employee Size
Germany SB Key Technology Penetration by Vertical Industry
Germany SB Software Penetratio
Germany SB IT/Telecom Service and Support Management
ICT Spending & TAM
Germany SB ICT Addressable Opportunity: 2010 Global SMB ICT Spending
Germany SB Total Market IT/ Telecommunications Spending
Germany SB Total Market ICT Spending Breakout by Employee Size
Germany SB ICT Market Opportunity: 2010 Spending – Heat Map of Forecasted 3-Yr CAGRs
Media Usage, Purchase Behavior and Decision Making
Germany SB – Strategic IT Issues
Germany SB – Decision Making Factors
Germany SB – Sources of Information
Routes to Market
Germany SB 2010 Share of Total ICT Spend by Routes to Market
Germany SB 2010 ICT Category Spending by Channel
Germany SB 2010 Channel Flow Through by ICT Category
Appendix
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