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2010 France Medium Business Semi-Annual Overview Product Image

2010 France Medium Business Semi-Annual Overview

  • ID: 1444578
  • October 2010
  • Region: France
  • AMI Partners

AMI provides a broad set of GTM services that help our clients succeed in the global SMB marketplace. We annually track SMBs in 30+ countries that drive over 85% of WW SMB ICT spends. AMI has tracked the evolution of the cloud over the last decade, including its various forms.

We’re seeing a confluence of multiple factors that are giving cloud adoption stronger momentum. Key among these is the growing ubiquity of broadband and Smartphones which has raised the level of collaboration and real-time communications.

Concurrently, the global economic crisis has been a catalyst in raising awareness and preference for cloud services among cash-strapped SMBs. The cloud promises to reshape the ICT industry and traditional routes to market, including positioning communications services providers as a potential one-stop shop for all ICT. This report addresses the above mentioned issues.

Introduction & Executive Summary
France MB Study Introduction
France MB Executive Summary – Key Takeaways – 1-3
Overall Various IT Themes Will Continue Shaping SMB Markets Globally
AMI: Extensive Global Footprint
Interest in Cloud Based Services Among SMBs Worldwide
Cloud Services at Critical Mass Among SMBs

Firmographics
France MB Business Firmographics
France MB Branches and Growth Plans
France MB Workforce
France MB Annual Revenues
France MB Revenues from Large Enterprises

Economic Impact on SBs
France MB Perceptions & Reactions to the Downturn
France MB Concern About Impact of the Economy by Employee Size and Vertical
France MB Business Sentiment

ICT Products Usage
France MB Overview of Market Sizing and PC Penetration by Employee Size and Vertical Industries
France MB AMI’s Three Waves of Adoption – 1
Three Waves of Adoption – 2
France MB IT Adoption Process
France MB Key Technology Penetration by Employee Size
France MB Key Technology Penetration by Vertical Industry
France MB Software Penetration
France MB IT/Telecom Service and Support Management

ICT Spending & TAM
France MB ICT Addressable Opportunity: 2010 Global SMB ICT Spending
France MB Total Market IT/ Telecommunications Spending
France MB Total Market ICT Spending Breakout by Employee Size
France MB ICT Market Opportunity: 2010 Spending – Heat Map of Forecasted 3-Yr CAGRs

Media Usage, Purchase Behavior and Decision Making
France MB – Strategic IT Issues
France MB – Decision Making Factors
France MB – Sources of Information

Routes to Market
France MB 2010 Share of Total ICT Spend by Routes to Market
France MB 2010 ICT Category Spending by Channel
France MB 2010 Channel Flow Through by ICT Category

Appendix

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