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2010 Small and Medium Businesses Routes to Market Study (Extended Version)
SMB Group Inc, July 2010, Pages: 100
Routes To Market Study Goals:
This report analyses how North American SMB decision-makers learn about, evaluate and buy software and services technology solutions to help run their businesses.
It examines how the Internet, social media, marketplaces, the generational shift and other trends are reshaping SMB routes to market.
The report also identifies and analyses:
- Current and planned use of software and services technology solutions
- Where SMBs go to discover and learn about these solutions
- Who SMBs rely on to guide them in selecting these solutions–and why they rely on them
- Top reasons that some solutions make the “short list” over others
- Where SMBs purchase software and services technology solutions–and why they select these channels
- Budgets, planned spending and budgeting process
- Decision-making process and roles throughout the process
Also Included in the Report:
- Survey questionnaire
- Data report study (Power Point format, 100+ slides)
- Includes detailed crosstab analysis by employee size includes for:
-- Small Business: 1-19, 20-49, 50-99 employee segments
-- Medium Business: 100-249, 250-499, 500-1,000 employee segments
-- Some relevant analysis by respondent age and company age
- PDF of study results with employee size crosstab banner for all questions
Extras in Option B (The Extended Version):
- Web conference presentation of key findings and Q&A
- 2 hours of additional inquiry (including additional crosstabs)
- Raw data in Excel of SPSS format
Product samples
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Also available
2010 Small and Medium Businesses Routes to Market Study
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