2010 Canada Small Business Semi-Annual Overview

AMI Partners, October 2010, Pages: 61

AMI provides a broad set of GTM services that help our clients succeed in the global SMB marketplace. We annually track SMBs in 30+ countries that drive over 85% of WW SMB ICT spends. AMI has tracked the evolution of the cloud over the last decade, including its various forms.

We’re seeing a confluence of multiple factors that are giving cloud adoption stronger momentum. Key among these is the growing ubiquity of broadband and Smartphones which has raised the level of collaboration and real-time communications.

Concurrently, the global economic crisis has been a catalyst in raising awareness and preference for cloud services among cash-strapped SMBs. The cloud promises to reshape the ICT industry and traditional routes to market, including positioning communications services providers as a potential one-stop shop for all ICT. This report addresses the above mentioned issues.

Introduction & Executive Summary
Canada SB Study Introduction
Canada SB Executive Summary – Key Takeaways – 1-3
Overall Various IT Themes Will Continue Shaping SMB Markets Globally
AMI: Extensive Global Footprint
Interest in Cloud Based Services Among SMBs Worldwide
Cloud Services at Critical Mass Among SMBs

Firmographics
Canada SB Business Firmographics
Canada SB Branches and Growth Plans
Canada SB Workforce
Canada SB Annual Revenues
Canada SB Revenues from Large Enterprises

Economic Impact on SBs
Canada SB Perceptions & Reactions to the Downturn
Canada SB Concern About Impact of the Economy by Employee Size and Vertical
Canada SB Business Sentiment

ICT Products Usage
Canada SB Overview of Market Sizing and PC Penetration by Employee Size and Vertical Industries
Canada SB AMI’s Three Waves of Adoption – 1
Three Waves of Adoption – 2
Canada SB IT Adoption Process
Canada SB Key Technology Penetration by Employee Size
Canada SB Key Technology Penetration by Vertical Industry
Canada SB Software Penetration
Canada SB IT/Telecom Service and Support Management

ICT Spending & TAM
Canada SB ICT Addressable Opportunity: 2010 Global SMB ICT Spending
Canada SB Total Market IT/ Telecommunications Spending
Canada SB Total Market ICT Spending Breakout by Employee Size
Canada SB ICT Market Opportunity: 2010 Spending – Heat Map of Forecasted 3-Yr CAGRs

Media Usage, Purchase Behavior and Decision Making
Canada SB – Strategic IT Issues
Canada SB – Decision Making Factors
Canada SB – Sources of Information

Routes to Market
Canada SB 2010 Share of Total ICT Spend by Routes to Market
Canada SB 2010 ICT Category Spending by Channel
Canada SB 2010 Channel Flow Through by ICT Category

Appendix

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