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Viewing report
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Quality Issues Discredit Global Fashion Retailers' Online Efforts
Ovum, Sep 2010, Pages: 11
Introduction
All three of the largest clothing retailers, namely Zara, Gap, and H&M have waited until now to launch online stores. This does not mean, however, that the retailers have taken time to ensure the websites are of the highest possible standard.
Features and benefits
- A brief overview of the growth dynamics of the UK online fashion market.- An assessment of the leading fashion brands' initial e-commerce efforts.
Highlights
The top three global fashion brands are latecomers to online retail, entering the UK market within weeks of each other at the peak of its growth.In the last-minute competitive rush to launch an online store, the retailers seem to have ignored the online retail best practices that have developed over the past decade of e-commerce. More importantly, it seems the brands have not taken the customer experience into account.If retailers are to maximize revenues online in the long term, they need to begin thinking more strategically about their websites and multi-channel operations now.
Your key questions answered
- How are the leading retailers performing against online customer expectation criteria?- What can retailers do to improve the online experience?
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