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Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015
Canadean Ltd, Nov 2010, Pages: 59
An assessment of the energy drinks market including key market overviews and case studies of energy shots brands
Summary
- Energy drinks strongly outperforming the soft drinks market in almost all regions
- Constant innovation serving to stimulate demand
- Mixed flavour variants forecast to record highest growth in 2010
- Private Label making increasing inroads
- Energy shots aiding category value as Horeca challenges persist in many countries
- Packaging upsizing trend slowing
These are just some of the key highlights identified in the report - Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015. Available in Acrobat PDF format and using a combination of textual analysis and charts, the report provides an overview of the latest developments in the energy drinks market. It discusses regional differences and assesses market growth to 2015. Key flavours, brands/players and pricing are examined at a global level [1]. Individual country profiles are provided for ten key markets (Austria, France, Germany, Netherlands, Spain, United Kingdom, Poland, Russia, Japan, USA) together with case studies on nine energy shots brands (Red Bull Energy Shot, 5 Hour Energy, Stacker2 6 Hour Power, Monster, Lucozade Alert Plus, Quick Energy, Rockstar, Target, Relentless).
Reasons To Buy
- Essential reading for energy drinks and soft drinks professionals
- Provides an assessment of emerging trends and growth opportunities in the energy drinks market and forecast growth to 2015
- Includes global [1] and key country market overviews
- Includes case studies of energy shot brands
Key Highlights
Exec summary analysing:
- Energy drinks in context
- Growth trends, drivers and regional differences
- Segmentation – juice, flavour, coffee and tea + energy, low calorie
- Key brands & players, including global top ten ranking [1]
- Distribution profile
- Marketing/Pricing
- Regulatory issues
- Forecast growth to 2015
Accompanied by charts showing global energy drinks [1]:
- Volume, 2007-2010F
- Key pack type/material/size, 2010F
- Top five flavours, 2009
- Price per litre by channel, 2009-2010F
- Indexed growth, 2009-2015F
- 10 key country profiles with commentary on emerging trends and including charts showing volume 2007-2010F, indexed growth 2009-2015F, top five flavours 2009 (where applicable)
- 9 case studies of energy shot brands
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