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ICAA 2010 Active-Aging Industry Development Survey
International Council on Active Aging, Aug 2010, Pages: 25
The active-aging industry is still new and evolving as aging service providers strive to build cultures that focus on the quality of life of the older adults they serve. Amenities and services are today’s competitive advantage, and the ICAA 2010 Active-Aging Industry Development Survey is the tool that enables benchmarking against the leaders in the field.
The unique feature of the active-aging industry is that it unites many types of businesses and service sectors. The 640 respondents to the survey reflect this unique industry by reporting on continuing care retirement communities (24%), active adult and independent living retirement communities (24%), independent living with assisted living and assisted living communities (13%), seniors centers (13%), health club or medically-based wellness/fitness centers (10%) and other locations.
This report is useful to industry suppliers, aging services decision makers involved in strategic planning, wellness directors and marketers.
Methodology:
Three invitations to respond to the ICAA Active-Aging Industry Development 2010 survey were sent to emails in ICAA’s database. The online survey was available from July 17 through August 14, 2010. Government agencies, professors, businesses in client’s home, adult day centers and business-to-business companies were excluded from the results. There were 640 respondents.
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