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The Best Tips & Techniques for Creating a Marketing Plan for Yourself in 2011- Proven Case Studies of What Other Leading Intellectual Property Lawyers Are Preparing Now Before 2011
ExecSense, Dec 2010, Minutes: 60
In The Best Tips & Techniques for Creating a Marketing Plan for Yourself in 2011, ExecSense examines easy-to-implement marketing techniques used by leading intellectual property lawyers to differentiate themselves from their competitors and connect with new prospective clients. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to understand how you can implement these techniques to increase your name recognition in the IP law community and expand your practice both by gaining new clients and enhancing relationships with existing clients in the upcoming year.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in legal marketing, and specific ways that intellectual property lawyers are currently having the most success with specific techniques (Dona Stohler, Chief Marketing and Business Development Officer, Ice Miller LLP), and focuses on:
- Everything you need to know in 60 minutes to implement a marketing plan that increases your name recognition in the IP law community and expands your practice both by gaining new clients and enhancing relationships with existing clients in 2011
- Easy-to-implement marketing tips and techniques that other leading intellectual property lawyers have found to be most successful for growing their practice, including tips for networking with the right people, how to become active in intellectual property organizations, how to develop relationships with IP and technology media contacts, how to land speaking engagements, how to communicate and keep in touch with current clients, how to attract clients through your website, blog or social media sites, and more
- The 10 questions most asked by intellectual property lawyers with respect to how they can implement an effective marketing plan that will differentiate themselves from competitors, connect them with new prospective clients, and bring repeat business from current clients in the upcoming year
- Case studies of other intellectual property lawyers who are widely perceived as experts in marketing their practice, what works best for them, and important lessons learned that you can immediately capitalize on
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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