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The Top 10 Books for Marketing Executives from 2010 Condensed Into 60 Minutes
ExecSense, Dec 2010, Minutes: 60
In The Top 10 Books for Marketing Exeutives from 2010 Condensed Into 60 Minutes, ExecSense examines how marketing executives can apply the most important concepts from these books to their marketing team and strategy for the upcoming year. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to learn everything you need to know from these marketing best sellers, without having to spend the hours reading each book, and be able to immediately capitalize on new ideas for strategies and best practices that can be implemented by you and your team in 2011.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on the top books for marketing executives from 2010, Jeff Swyston (Chief Communications Officer, DDB Worldwide), and focuses on:
- What you would learn from reading each of the top 10 books for marketing executives from 2010, and how you and your marketing team can capitalize on each book’s best practices and strategies
- How to apply the best practices from each of these books to today’s economy and how you can generate fresh ideas that you can immediately implement at your company
- Everything you need to know in 60 minutes about these best sellers for marketing executives, focusing solely on the content specifically applicable to marketing executives
Books covered include: Engage, The Complete Guide for Brands and Business to Build, Cultivate, and Measure Success in the New Web by Biran Solis
Trust Agents by Chris Brogan & Julien Smith
UnMarketing by Scott Stratten
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
The New Rules of Marketing and PR by David Meerman Scott
- The 10 questions asked the most by marketing executives about how to capitalize on these strategies and best practices as a marketing executive in 2011
- Case studies of other marketing executives who are already having success implementing the concepts from these books, how you and your team/company can emulate this success, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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