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Benchmarking the Navigation Markets in the US & EU
SBD, Nov 2010, Pages: 25
Historically, innovation within the navigation industry came primarily from Japanese or European vehicle manufacturers. But according to recent research from SBD, the US navigation industry is better positioned to make the shift towards connected and upgradeable navigation systems. In the longer term, the automotive industries of both Europe and the US will need closer collaboration in order to avoid developing solutions that are not future proof.
SBD’s report outlines the current differences between OE navigation systems offered in Europe and the US along with analysis on whether future evolutions will increase the differences or bring the two markets closer together.
This report will help you to:
- Learn how the US navigation market has evolved to become a leader in innovation
- Compare key features like HMI and traffic information trends between European and the US OE navigation systems
- Develop short term and long term strategies for offering connected and flexible navigation
- Understand the differences in business models, technology and partnerships used for connected navigation in the EU and US
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