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Health Check - Key Players in Mobile Healthcare
Pyramid Research, Inc, December 2010, Pages: 44
In Health Check: Key Players in Mobile Healthcare, Pyramid Research analyzes trends and strategies related to mHealth, which include how emerging and conventional technologies are being used to improve access to and results from healthcare in both developed and underdeveloped countries. It analyzes technological and behavioral trends for using mHealth technology on a wide variety of devices, describes the latest devices and software for delivering and distributing mHealth content and services and provides case studies that detail current mHealth applications. Developments and opportunities related to the growth and implications of mHealth applications and services are also discussed in the report.
Health Check: Key Players in Mobile Healthcare is an up-to-the-moment overview of the emerging mHealth market, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.
Some of the Key findings include:
- About 70% of people worldwide are interested in having access to at least one mHealth application, and they’re willing to pay for it. Much of the resistance toward mHealth applications thus far has centered around costs — the costs of developing the services, educating healthcare providers, patients and payers about them, and how to justify such costs for reimbursement purposes.
- Technology and telecommunications providers are well positioned for developing, extending and marketing mHealth applications. Many of these players already have established relationships with healthcare providers and payers, and many benefit from large, global scale.
- Countries with large populations and limited healthcare options (such as India and South Africa) are the most interested in mHealth. Countries with these characteristics represent a significant opportunity for MNOs, OEMs and others in the technology ecosystem because mobile phones are the predominant form of communication, as landlines are extremely limited and broadband lags behind in development.
Key Questions Answered
- What is the current state of mHealth?
- How can mHealth seriously cut costs for public and private healthcare providers?
- What are the obstacles facing the growth of mHealth services?
-Text to Change is Texting for Development in Uganda and Beyond
-Mobile Medicine in Mexico
This report will show you how some of the largest, as well as some of the lesser-known, operators are leveraging mHealth services to their advantage.
Discover the state of the market for mHealth and a multitude of opportunities for investing in this quickly emerging market.
Vendors and hardware manufacturers:
Learn how companies are partnering and competing to gain footholds and advantages in mHealth.
Get an inside look at state-of-the-art developments from around the world in how doctors, care providers, patients and pharamicists are using mHealth to reduce costs and improve care.
Table of exhibits
Acronyms and abbreviations
Companies mentioned in this report
Section 1: Market overview
1.1 What is mHealth?
1.2 MHealth ecosystem
1.3 Mobile network operators
1.4 Device original equipment manufacturers (OEMs)
1.5 MHealth application providers
1.6 Software and hardware vendors
1.7 Industry organizations
1.8 Industry partnerships
Section 2: State of the Market
2.1 Market size
2.2 Global footprint of mHealth
2.3 Current mHealth applications
Section 3: Benefits & obstacles
3.1 Benefits of mHealth
3.2 Cost Savings
3.3 Challenges and barriers to entry the mHealth industry faces
Section 4: Trends & opportunities
4.1 Trends expected in the mHealth market
4.2 Opportunities for MNOs
4.3 Opportunities for OEMs
4.4 MHealth case studies
Table of exhibits
Exhibit 1: MHealth ecosystem
Exhibit 2: WellDoc DiabetesManager
Exhibit 3: Apple wireless baby sensor
Exhibit 4: Diversinet’s MobiSecure Health
Exhibit 5: Epocrates Essential Deluxe
Exhibit 6: NowPos’ PaDiSys
Exhibit 7: Microsoft HealthVault flowchart
Exhibit 8: Current partnerships within the mHealth market
Exhibit 9: Regions of Europe expected to grow over next 18-24 months
Exhibit 10: Regions of APAC expected to grow over next 18-24 months
Exhibit 11: Regions of Africa expected to grow over next 18-24 months
Exhibit 12: Regions of the Americas expected to grow over next 18-24 months
Exhibit 13: Types of mHealth applications deployed currently and planned for next 24 months
Exhibit 14: Percentage of gross domestic product used for healthcare per country
Exhibit 15: Savings made possible with mHealth
Exhibit 16: MyGlucoHealth meter
Exhibit 17: Healthcare worker using Healthline
Exhibit 18: Text to Change
Exhibit 19: CardioNET
More than 200 million mHealth applications are in use today, and that number is expected to increase threefold by 2012, creating a new frontier of innovation that is opening up many opportunities for mobile network operators, according to a new report.
Health Check: Key Players in Mobile Healthcare is an up-to-the-moment overview of the emerging mHealth market, focusing on various conventional, hybrid, and new technologies that are creating new business models. This 44-page report analyzes trends and strategies related to mHealth, which include how emerging and conventional technologies are being used to improve access to and results from healthcare in both developed and underdeveloped countries. It analyzes technological and behavioral trends for using mHealth technology on a wide variety of devices, describes the latest devices and software for delivering and distributing mHealth content and services, and provides case studies that detail current mHealth applications.
The challenge for the healthcare industry is organizational rather than technological. Economically, governments recognize that there is an urgent need to adapt new models that reduce the cost to serve patients, accelerate time to market, and improve patient service and compliance.
"Healthcare solutions that are delivered via mobile technology are creating a new frontier of innovation that is driving down costs, increasing access, and improving quality of care," indicates Denise Culver, Analyst at large at Pyramid. "And even as mHealth connects, informs, and protects patients and caregivers in powerful ways, it also opens up many opportunities for mobile network operators like AT&T, BT, Orange, and Telefonica; original equipment manufacturers including Apple, RIM, and Ericsson; hardware and software vendors, such as Cisco, Oracle, Microsoft, and Google; and a new breed of device and application providers that specialize solely on mHealth, including CardioNet, Epocrates, and NowPos," she adds.
"Technology and telecommunications providers are well positioned for developing, extending, and marketing mHealth applications," says Culver. "Many of these players already have established relationships with healthcare providers and payers, and many benefit from large, global scale," she notes. Additionally, they possess technology capabilities and consumer-brand assets that healthcare players lack. Also important is that many already understand the distribution
and go-to-market requirements of consumer-oriented devices.
"MNOs can leverage mHealth applications as part of an enterprise vertical-differentiation strategy. They have the chance to create mHealth solutions that combine voice, messaging, data, security, and other current offerings, which will increase customer loyalty and create value-added services," Culver adds.
-Continua Health Alliance
-CSE Healthcare Systems
-Entra Health Systems
-Global Care Quest
-Royal Philips Electronics
-Tunstall Group, The
-World Health Organization
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