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Competitor Market Shares and Developments in the UK Payment Card Market

Datamonitor, Oct 2011


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The UK payment card market is dynamic and ever shifting, as issuers adopt new strategies to compete in an ever changing environment. Featuring detailed consumer data and granular market shares, this brief provides up to the minute intelligence on how all of the competitors in the UK market are performing, and in depth analysis of the key market developments since 2010.

Scope of the report:

- Benchmark your performance against UK issuers across metrics including number of cards, frequency of use, transaction value, and balances outstanding.
- Plan your product strategy around analysis of consumer behaviour at the issuer level, from The Financial Services Consumer Insight survey.
- Reassess your positioning in the charge card market with our detailed breakdown of competitor market shares.
- Know the competition with real world examples of the strategies being followed by the markets leading players.
- Futureproof your strategy with The analysis of regulatory changes and what this means for the payment card market.

Highlights:

- The competitive landscape is beginning to change following the shocks of 2008 and 2009. Debit and charge card use is growing for all issuers, while credit card use continues to decline on most indicators. These deeper structural changes will continue to have a long term impact on the market as competitors adjust to this new environment.

- Lloyds Banking Group remains the largest credit card issuer in the UK and maintained the largest number of cards in issue with a 20% share of the market in 2010, with 11.4 million cards in issue. Despite its large market share and in line with the wider market, Lloyds Banking Group nonetheless saw a decline in its card numbers of 2.9%.

- The debit card market continues to be the key driver of the UK payment card market and has seen no slowdown in growth. In 2010, Barclays was the largest single debit card issuer with a 13% share of the market and 11.0 million cards. Santander has now emerged as the second largest debit card issuer with 10.8 million cards in issue.

Reasons to buy:

- Who are the key players in the debit, credit, and charge card markets? How are they adapting to todays market conditions?
- Who is gaining market share in this challenging economic environment? Who is losing?
- What strategies are issuers taking to protect themselves from falling levels of demand? How sustainable is this long term?
- Is consumer behaviour and card usage changing? What impact is the economy having on how consumers use their payment cards?
- What do regulation changes mean issuer revenue streams? Are annual fees finally going to become mainstream?



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