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The Authenticity Consumer Trend in Financial Services: Honesty and Tradition
Datamonitor, Sep 2010, Pages: 73
In the recovering Financial Services marketplace new and existing providers are competing to grow their share of an increasingly wary and cynical customer base. Datamonitor has identified ten consumer trends that provide a vital tool for providers wanting to succeed. The need to understand why consumers value Authenticity and how this trend drives consumer behavior is more important than ever.
Features and benefits
- Actionable strategies for providers of a range of financial services products will help boost customer retention and increase revenue.
- A global scope, with regional and country level analysis, allows for trend tracking across markets.
Highlights
The tracking of consumer trends is fundamental to success in an increasingly competitive marketplace. Following the evolution of trends allows financial services providers to understand and address the needs of consumers'.
After the global financial downturn in which many consumers had their fingers burnt there is a desire for honesty and transparency from FS providers. Consumers focus on quality and achievement rather than cost. The demand for Authenticity is high and FS providers should be looking to target this trend.
Your key questions answered
- Understand the drivers of consumer behavior in financial services and how best to target these trends.
- The latest thinking and evidence highlighting consumer trend development aids trend tracking, which is vital for long-term success.
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