|
|
 |
|
Viewing report
|
|
|
|
What Consumers Want: Cards in Singapore 2010
Datamonitor, Oct 2010, Pages: 28
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- The biggest motivation amongst consumers in Singapore when choosing a credit card is loyalty or other rewards, above the global average. Almost half of the card holders in Singapore are motivated by rewards.
- The most popular method for opening a credit card in Singapore is by post. An average of 37% of consumers across the top competitors opened their account by post.
- In Singapore 85% of consumers can choose whether they pay off their balance in full or accrue interest on what they do not pay back.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
|
|
|
|
