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What Consumers Want: Mortgages & Personal Lending in Singapore 2010
Datamonitor, Oct 2010, Pages: 51
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits - The slide pack provides country specific primary data across the mortgage and personal lending markets. - The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation. - The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Consumers in Singapore have a higher product holding of mortgages than the global average, with 30% of consumers holding a mortgage. - The most popular channel of opening for a mortgage in Singapore is the branch channel with 46% of consumers purchasing a mortgage in this way. - The biggest proportion of consumers in Singapore (25%) with a personal loan took this out to consolidate other debts. This is closely followed by the 22% who took out a personal loan in order to buy a car.
Your key questions answered - This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours. - Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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