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What Consumers Want: Transaction Accounts and Savings in Australia 2010
Datamonitor, Oct 2010, Pages: 71
This slide deck provides direct answers to the important questions regarding consumer behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for transaction and savings accounts in Australia
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes
- The slide deck also presents data across income and age groups to strengthen and deepen insight; ensuring analysis is relevant to every sector.
Highlights
- Transaction account holding in Australia is well above the global average at 92%.
- The proportion of consumers opening an account in branch increases with age. The youngest consumers are most likely to open a Transaction account online, with 22% opening their account in this way.
- Domestic banks are most popular among the youngest consumers, with 89% of 18–24 year olds choosing this type of competitor. Other types of provider, such as regional banks and building society/cooperatives, become more popular with age.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies
- Better understand the “size of the prize” dictated by consumer choice and verify or challenge internal assumptions via an independent source
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