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What Consumers Want: Cards in Spain 2010
Datamonitor, Nov 2010, Pages: 28
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- For Spanish consumers the biggest motivation for card choice is that the card that comes with an account they already have. 35% of consumers choose their card for this reason. Consumers in Spain are less motivated by loyalty or other rewards than consumers on average globally.
- Just over half (53%) of Spanish consumers have the choice of whether to pay their card off in full each month or whether to accrue interest. 20% of consumers hold a charge card which they have to pay off in full each month.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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