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What Consumers Want: Current Accounts and Savings in Spain 2010
Datamonitor, Nov 2010, Pages: 67
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the current account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Holding of current accounts in Spain does not reflect the global trend for an increase in holding with age. The highest holding in Spain is seen in the 25 to 34 age band, where 88% of consumers hold this product. The lowest holding is in the over 65 age band where only 70% of consumers have a current account.
- Only 61% of consumers in Spain holds an account with a domestic bank. This is lower than the 68% global average. 17% hold their current account with a regional bank.
- 62% of consumers in Spain hold their saving account with a domestic bank and 16% with a regional bank. Use of regional banks is greater than the global average, and domestic banks are being used less by Spanish consumers.
Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
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