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What Consumers Want: Cards in Germany 2010
Datamonitor, Oct 2010, Pages: 28
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- The most popular channel of opening in Germany is online, with 43% of consumers across the top ten competitors opening a card online.
- Consumers in Germany are less concerned by loyalty or other rewards than consumers globally. They also feel that ease of the application process is not as important when choosing a card.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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