|
|
 |
|
Viewing report
|
|
|
|
What Consumers Want: General Insurance, Life Insurance and Pensions in Germany 2010
Datamonitor, Oct 2010, Pages: 138
Introduction
This slide deck provides direct answers to the important questions regarding consumers behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for general insurance, life insurance & pensions markets.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- The broker/financial advisor channel is strong in Germany for consumers purchasing a general insurance product. 40% of consumers here used the broker channel to take out home insurance.
- Price is the biggest motivation for product choice when German consumers are selecting a general insurance product.
- Pension holding in Germany is below the global average with only 9% of consumers holding a pension compared with 28% of consumers globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
|
|
|
|
