What Consumers Want: Mortgages and Personal Loans in Germany 2010
Datamonitor, October 2010, Pages: 51
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the mortgage and personal lending markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- 14% of consumers in Germany hold a mortgage product, significantly lower than the global average of 25%. The majority of German consumers take out a mortgage in branch.
- A cheap rate is the most important motivation for German consumers when choosing a mortgage. 58% of consumers believe this to be important, compared with 49% of consumers globally.
- Just over a quarter of personal loans in Germany are taken out online. This is higher than the 18% of consumers on average globally who use the online channel to take out a personal loan.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviors.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
Total Mortgage market: analysis
Total Mortgages product holding
Total Mortgages product holding: By age
Total Mortgages product holding: By income
Mortgages sales channel analysis – by opening
Channel of opening: Mortgages - total market
Channel of opening: Mortgages – by income
Channel of opening: Mortgages – by age
Mortgages - Motivation for account choice analysis
Motivation for account choice: Mortgages – total market
Motivation for account choice: Mortgages – by income
Motivation for account choice: Mortgages – by age
Important attributes for a Mortgages provider analysis
Important attributes for a Mortgages provider
Important attributes for a Mortgages provider – by income
Important attributes for a Mortgages provider – by age
Total Personal Loans market: analysis
Total Personal Loans product holding
Total Personal Loans product holding: By age
Total Personal Loans product holding: By income
Personal Loans sales channel analysis – by opening
Channel of opening: Personal Loans - total market
Channel of opening: Personal Loans – by age
Channel of opening: Personal Loans – by income
Personal Loans – Function of loan and motivation for account choice analysis
Personal Loans – function of loan
Personal Loans – function of loan – by age
Personal Loans – function of loan – by income
Motivation for account choice: Personal Loans – total market
Motivation for account choice: Personal Loans – by age
Motivation for account choice: Personal Loans – by income
Important attributes for a Personal Loans provider analysis
Important attributes for a Personal Loans provider
Important attributes for a Personal Loans provider – by age
Important attributes for a Personal Loans provider – by income
Appendix
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