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What Consumers Want: Current Accounts and Savings in Germany 2010
Datamonitor, Oct 2010, Pages: 67
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the transaction account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Current account holding in Germany is well above the global average of 71%. In Germany 96% of consumers hold a current account.
- Half of consumers in Germany hold a current account with a domestic bank.
- Overall product holding for saving accounts is lower in Germany than it is globally. 60% of German consumers have an account compared with 64% globally.
Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
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