What Consumers Want: Current Accounts and Savings in Germany 2010
Datamonitor, October 2010, Pages: 67
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the transaction account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Current account holding in Germany is well above the global average of 71%. In Germany 96% of consumers hold a current account.
- Half of consumers in Germany hold a current account with a domestic bank.
- Overall product holding for saving accounts is lower in Germany than it is globally. 60% of German consumers have an account compared with 64% globally.
Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
Total Current Account market: analysis
Total Current Account product holding
Total Current Account product holding: By age
Total Current Account product holding: By income
Total Current Account competitor type and choice: analysis
Total Current Account competitor type: Total market
Total Current Account competitor type: by age
Total Current Account competitor type: by income
Total Current Account competitor choice: total market
Total Current Account competitor choice: by age
Total Current Account competitor choice: by income
Current Account sales channel analysis – by opening and by activity
Channel of opening: Current Account - total market
Channel of opening: Current Account – by age
Channel of opening: Current Account – by income
Channel by activity: Current Account – total market
Online Activities: Current Account – Analysis
Online Activities: Current Account – total market
Online Activities: Current Account – by age
Online Activities: Current Account – by income
Current Account - Motivation for account choice analysis
Motivation for account choice: Current Account – total market
Motivation for account choice: Current Account – by age
Motivation for account choice: Current Account – by income
Important attributes for a current account provider analysis
Important attributes for a current account provider
Total Saving Account market: analysis
Total Saving Account product holding
Total Saving Account product holding: By age
Total Saving Account product holding: By income
Saving Accounts - product holding - by age
Saving Accounts - product holding- by income
Saving Accounts : Value analysis
Saving Accounts - Value - total market
Saving Accounts - Value – by age
Saving Accounts - Value – by income
Total Saving Account competitor type and choice: analysis
Total Saving Account competitor type: Total market
Total Saving Account competitor type: by age
Total Saving Account competitor type: by income
Saving Account - Motivation for account choice analysis
Motivation for account choice: Saving Account – total market
Motivation for account choice: Saving Account – by age
Motivation for account choice: Saving Account – by income
Important attributes for a Saving account provider analysis
Important attributes for a Saving account provider
Important attributes for a Saving account provider – by age
Important attributes for a Saving account provider – by income
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