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What Consumers Want: Cards in France 2010
Datamonitor, Nov 2010, Pages: 28
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- The most common channel of opening for cards in France is in a bank branch. Across the top ten competitors 69% of consumers took out their card in this way.
- The biggest motivation for French consumers when taking out a credit card is that the card is the easiest to get. A third of consumers choose a card on this basis, compared with 25% of consumers globally.
- Nearly half of French card holders have a charge card which they have to pay off in full each month.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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