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What Consumers Want: Current Accounts and Savings in France 2010 Product Image

What Consumers Want: Current Accounts and Savings in France 2010

  • ID: 1448880
  • November 2010
  • Region: France
  • 67 pages
  • Datamonitor

Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.

Features and benefits
- The slide pack provides country specific primary data across the current account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.

Highlights

- Current account holding is significantly higher in France than it is globally. In France 91% of consumers hold a current account compared to 71% globally.

- 65% of consumers in France hold their current account with a domestic bank, slightly below the global average of 68%. 16% hold their account with a regional bank.

- In France 63% of consumers hold their savings account with a domestic bank, compared to 69% of consumers globally. 13% hold their saving account with a regional bank. The post office is also more likely to be used by French consumers than it is globally.

Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.

Note: Product cover images may vary from those shown

What does this data provide?

Total Current Account market: analysis
Total Current Account product holding
Total Current Account product holding: By age
Total Current Account product holding: By income
Total Current Account competitor type and choice: analysis
Total Current Account competitor type: Total market
Total Current Account competitor type: by age
Total Current Account competitor type: by income
Total Current Account competitor choice: total market
Total Current Account competitor choice: by age
Total Current Account competitor choice: by income
Current Account sales channel analysis – by opening and by activity
Channel of opening: Current Account - total market
Channel of opening: Current Account – by age
Channel of opening: Current Account – by income
Channel by activity: Current Account – total market

Online Activities: Current Account – Analysis
Online Activities: Current Account – total market
Online Activities: Current Account – by age
Online Activities: Current Account – by income
Current Account - Motivation for account choice analysis
Motivation for account choice: Current Account – total market
Motivation for account choice: Current Account – by age
Motivation for account choice: Current Account – by income
Important attributes for a current account provider analysis
Important attributes for a current account provider
Total Saving Account market: analysis
Total Saving Account product holding
Total Saving Account product holding: By age
Total Saving Account product holding: By income
Saving Accounts - product holding - by age
Saving Accounts - product holding- by income

Saving Accounts : Value analysis
Saving Accounts - Value - total market
Saving Accounts - Value – by age
Saving Accounts - Value – by income

Total Saving Account competitor type and choice: analysis
Total Saving Account competitor type: Total market
Total Saving Account competitor type: by age
Total Saving Account competitor type: by income
Saving Account - Motivation for account choice analysis
Motivation for account choice: Saving Account – total market
Motivation for account choice: Saving Account – by age
Motivation for account choice: Saving Account – by income

Important attributes for a Saving account provider analysis
Important attributes for a Saving account provider
Important attributes for a Saving account provider – by age
Important attributes for a Saving account provider – by income

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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