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What Consumers Want: Current Accounts and Savings in France 2010
Datamonitor, Nov 2010, Pages: 67
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the current account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Current account holding is significantly higher in France than it is globally. In France 91% of consumers hold a current account compared to 71% globally.
- 65% of consumers in France hold their current account with a domestic bank, slightly below the global average of 68%. 16% hold their account with a regional bank.
- In France 63% of consumers hold their savings account with a domestic bank, compared to 69% of consumers globally. 13% hold their saving account with a regional bank. The post office is also more likely to be used by French consumers than it is globally.
Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
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