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What Consumers Want: Transaction Accounts and Savings in Singapore 2010
Datamonitor, Oct 2010, Pages: 67
Introduction
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits
- The slide pack provides country specific primary data across the transaction account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight
Highlights
- Transaction account holding in Singapore is significantly lower amongst consumers than it is globally. Only 59% of consumers in Singapore have a transaction account compared with 71% globally.
- The majority of consumers in Singapore hold their transaction account with a domestic bank. At 68% this is the same as the global average.
- Convenient and accessible are two traits commonly associated with transaction account providers in Singapore. This demonstrates that the banks are managing to offer convenience to their customers.
Your key questions answered
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
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