|
|
 |
|
Viewing report
|
|
|
|
The Future of Alcoholic Beverages in India: Changing Consumer Preferences and Emerging Opportunities
Datamonitor, Oct 2010, Pages: 88
This report analyzes the changing societal perceptions of alcohol consumption in India, marketers’ efforts through surrogate advertising and event sponsorship, and the resultant rise in demand for alcoholic beverages across several urban Indian consumers. It points out key opportunities for companies to explore, in terms of both product development and marketing.
Features and benefits
- Detailed insights and analysis documenting the drivers and inhibitors in the Indian alcoholic beverages market
- Exclusive occasions, market and consumer survey data and analysis covering each category
- Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market
- Consumer understanding: obtain a detailed understanding of Indian consumers' attitudes and behaviors towards consumption of alcoholic beverages
- Market understanding: identify key consumer segments, profitable alcoholic beverage categories and product innovation trends in India and globally
Highlights
- While partying with friends at a pub, bar or restaurant, it is observed that beer is the most favored drink by Indians across all age groups, but spirits/liquor is most favored while partying at home. This is a result of the beer brands’ marketing efforts to promote beer drinking as part of social interactions in the context of sports, music, etc.
- Indian consumers' value-for-money considerations are found to decrease with age, and this is more apparent among the Indian women. Also, value-for-money plays a more important role while drinking at a pub, bar or restaurant, than while at home, which is a result of the significant premium that is charged in most on-trade channels.
- Advertising restrictions have given rise to a number of alternate avenues for the promotion for alcohol brands in India. Indian market players have been forced to be more innovative in their approach to engaging with consumers, branching out into concepts such as non-alcohol brand extensions and surrogate advertising and alignment with sport.
Your key questions answered
- What are the key category growth trends in the Indian alcoholic drinks market?
- What societal trends are influencing Indians' propensity for alcoholic drinks consumption?
- How are different demographic groups' (different ages, gender, etc.) attitudes and behaviors towards alcoholic drinks changing?
- What drives Indians' perceptions of value in the alcoholic drinks products they buy?
- How is the Indian alcoholic drinks market balanced between on- and off-trade sales and how is this changing over time?
|
|
|
|
