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The Future of Sustainable Alcoholic Beverage Packaging
Datamonitor, Oct 2010, Pages: 192
Well over half of consumers across 20 nations consider grocery products to be over-packaged. Although this sentiment varies depending on product sector, it is symptomatic of intensifying pressure for the packaging industry to develop more sustainable solutions across the supply chain. In short, sustainability remains an industry defining issue for packagers and their customers
Features and benefits
- Obtain ‘evidence-led insight’: access multiple waves of primary consumers research data to support improved decision making
- Develop compelling ‘on-trend’ products: better meet alcoholic beverage consumers’ packaging expectations with highly valued packaging features
- Opportunity profiling: identify industry sentiment, consumer segments and best practice to better capitalize on an industry defining trend
Highlights
- Widespread environmental concerns are driving the sustainable packaging agenda Indicative of just how significant the issue has become, about two-thirds of consumers globally are willing to endure some degree of economic burden to protect the environment a finding made even more relevant in the context of the global economic crisis
- Negative public perceptions of packaging have driven much of the sustainable packaging debate so far. Packaging is often seen as a burden to consumers and the environment (with French and UK consumers most likely to perceive grocery products to be over-packaged), thereby elevating the importance of sustainability in the ‘packaging mix’
- Minimizing the environment burden is just one of a number of important features determining how consumers will judge packaging. Nevertheless, claims associated with more sustainable forms of packaging, such as ‘reduced packaging’ and ‘recyclable/compostable’, exert a favorable influence on consumers’ product evaluations
Your key questions answered
- What proportion of consumers consider alcoholic beverages to be over-packaged?
- What proportion of consumers act on their sustainable packaging concerns by changing the purchase choices?
- How does the issue of sustainable packaging in the alcohol sector compare to other CPG sectors?
- What approaches have producers across the CPG spectrum pursued as best practice solutions to sustainable packaging provision?
- What can I do to better communicate sustainable packaging efforts to the consumer?
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