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Viewing report
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Service Station Retailing in Denmark 2010
Datamonitor, Sep 2010, Pages: 49
Based on The proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Denmark. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Denmark.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights
- Despite a double digit decline in fuel prices in 2009, the downward trend in fuel consumption continued with over a 6% fall in total fuel volume sales. The service station network continued to contract with a marginal decline of 0.7% in site numbers.
- OK maintained its market leading position followed by Shell and Statoil, while Uno-X lost the fourth spot to Q8 on account of decline in its market share.
- Denmark's overall shop penetration declined as the proportion of unmanned sites increased on account of players such as OK and Uno-X. Q8 expanded its Qvik to Go store format in a bid to improve its food service proposition. There was a slight increase of 2% in the number of sites with car washes.
Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Denmark?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used.
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