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Viewing report
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Service Station Retailing in Sweden 2010
Datamonitor, Sep 2010, Pages: 51
Based on The proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Sweden. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Sweden.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights
- In 2009, the total number of service stations declined by 9.5%. Most major players divested sites during 2009, with the Jet branded network contracting by 25%, as Statoil sold 40 of its Jet sites to St1. St1’s service station network grew from just 41 sites to 200 sites by the end of 2009, as it acquired 118 Uno-X and 40 Jet sites from Statoil.
- There was a marginal decline in fuel consumption in Sweden in 2009. Total fuel volumes sold declined by 0.5% in 2009, following a 2.6% decline in 2008. In 2009, fuel prices dipped in line with global oil prices after the spike in 2008. Gasoline prices declined by 15.6% to €1.14 per litre and diesel prices declined by 23.7% to €1.09 per litre.
- Shops are located at 42.6% of the national service station network in Sweden. In order to improve its shop offer, Shell has partnered with Reitan Group to operate 7-Eleven stores at its sites. Meanwhile, Statoil has partnered with a team of Swedish chefs to improve its Made to Go food range.
Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Sweden?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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