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Viewing report
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Service Station Retailing in Austria 2010
Datamonitor, Oct 2010, Pages: 48
Based on The proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Austria. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future direction.
Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Austria.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights
- Austria’s service station network has been contracting since 2006, with a decline of 3.1% reported in 2009. In 2009, all major players divested some sites with OMV and BP branded networks contracting by 97 and 33 sites, respectively.
- Shops are located on two thirds of forecourts. In 2009, the number of shops at OMV and BP sites declined by 17.5% and 6.9%, respectively, in line with the site numbers. OMV’s Viva branded shops launch promotional campaigns on a regular basis and it has also partnered with a celebrity chef for the development of its food products.
- There is a car wash facility at over half of all service stations in Austria. BP has the highest number of sites with a car wash, and accounts a fifth of all service station car washes in Austria.
Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Austria?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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