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Viewing report
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Service Station Retailing in Italy 2010
Datamonitor, Oct 2010, Pages: 53
Based on The proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Denmark. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future direction.
Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Italy.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights
- Five players account for almost three quarters of the entire Italian service station network with Agip, the largest player by forecourt network, accounting for around a fifth of all sites. There were 21,818 sites at the beginning of 2010.
- Fuel prices experienced a period of sustained growth in 2002/08, however in 2009 they fell sharply with a decline of 11.5% in petrol prices, 19.4% in diesel prices and 17.6% in LPG prices year-on-year.
- In Italy the proportion of site with a shop is still relatively low in comparison to other European countries. Agip has the highest shop penetration in Italy with outlets at over half of its stations. It has also increasingly been collaborating with Carrefour.
Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Italy?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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