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ATM Cards In Brazil
Euromonitor International, Dec 2011, Pages: 26
The inclusion of lower income groups in Brazil’s banked population is the main reason for the rising adoption of electronic payment methods, including the use of ATMs. The ongoing rise in the banked population is due to initiatives such as the Caixa Econômica Federal bank account Caixa Fácil, which offers ATM function cards with debit function to 100% of account holders. Caixa Fácil is positioned as an entry level bank account for low income individuals who are opening a bank account for the...
The ATM Transactions in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Cash Transactions, Charge Card Transactions, Credit Card Transactions, Debit Transactions, Other Paper Payment Types, Pre-Paid Card Transactions, Store Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the ATM Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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