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Breakfast Cereals in Nigeria

Description:
Over 2013, breakfast cereals saw quite rapid growth of 14% in value terms as the category expanded due to better incomes and higher demand from working professionals in particular, who are choosing breakfast cereals over the more time-intensive traditional breakfast meals, such as “pap” (a hot corn meal). The 2013 growth will therefore be better than the review period CAGR of 13%.

The Breakfast Cereals in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
BREAKFAST CEREALS IN NIGERIA

December 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2008-2013
Table 2 Sales of Breakfast Cereals by Category: Value 2008-2013
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
Table 7 Distribution of Breakfast Cereals by Format: % Value 2008-2013
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Executive Summary
Packaged Food Remains One of the Best Performing Fmcg Industries in Nigeria
the Rise of Modern Retailing Contributes To Growth in New Products
Competitive Landscape Is Fragmented With Strong Performances From Local Players
Traditional Distribution Channels Remain Strong But Modern Channels Are Growing
Bright Prospects for Packaged Food Over the Forecast Period
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
Table 27 Sales of Meal Solutions by Category: Value 2008-2013
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2008-2013
Table 47 Sales of Packaged Food by Category: Value 2008-2013
Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
Table 53 Distribution of Packaged Food by Format: % Value 2008-2013
Table 54 Distribution of Packaged Food by Format and Category: % Value 2013
Table 55 Forecast Sales of Packaged Food by Category: Volume 2013-2018
Table 56 Forecast Sales of Packaged Food by Category: Value 2013-2018
Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
 
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