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Baked Goods In Norway
Euromonitor International, Oct 2011, Pages: 68
Demand grows for 'grovt' and 'ekstra grovt' baked goods, ie high-fibre and extra high-fibre bread with a grain content of greater than 13% for rye products. In 2011, trade sources report more than 50% of bread sold in Norway is labelled “grovt” or “ekstra grovt”. Growth in demand is driven by trends in health and wellness amongst Norwegian consumers. Bread is perceived as an essential source of vitamins and nutrients, increasing in value according to the amount of fibre and wholegrain content.
The Baked Goods in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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