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Baked Goods in Thailand

Description:
Sales of baked goods in Thailand benefited from the sudden demand engendered by flood hits in the last quarter of 2011, posting impressive current value growth of 13% during 2011 since Thai consumers were concerned over the shortage of food supply and ramification of the floods. It was a windfall for President Bakery’s Farmhouse brand, which was not seriously affected by severe floods and was able to take this opportunity to sell more bakery products. In 2012, demand for baked goods in Thailand...

Euromonitor International's Baked Goods in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Contents:
BAKED GOODS IN THAILAND
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baked Goods by Category: Volume 2007-2012
Table 2 Sales of Baked Goods by Category: Value 2007-2012
Table 3 Sales of Baked Goods by Category: % Volume Growth 2007-2012
Table 4 Sales of Baked Goods by Category: % Value Growth 2007-2012
Table 5 Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
Table 6 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
Table 7 Baked Goods Company Shares 2008-2012
Table 8 Baked Goods Brand Shares 2009-2012
Table 9 Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
Table 10 Forecast Sales of Baked Goods by Category: Volume 2012-2017
Table 11 Forecast Sales of Baked Goods by Category: Value 2012-2017
Table 12 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017
President Bakery Pcl in Packaged Food (thailand)
Strategic Direction
Key Facts
Summary 1 President Bakery PCL: Key Facts
Summary 2 President Bakery PCL: Operational Indicators
Company Background
Production
Summary 3 President Bakery PCL: Production Statistics 2012
Competitive Positioning
Summary 4 President Bakery PCL: Competitive Position 2012
S & P Syndicate Pcl in Packaged Food (thailand)
Strategic Direction
Key Facts
Summary 5 S & P Syndicate PCL: Key Facts
Summary 6 S & P Syndicate PLC: Operational Indicators
Company Background
Production
Summary 7 S & P Syndicate PLC: Production Statistics 2012
Competitive Positioning
Summary 8 S & P Syndicate PLC: Competitive Position 2012
Executive Summary
Strong Post-flood Recovery Drives Market Growth
Key Government Policies Raise Unit Prices
Small Players Penetrate Market Post-flood
Modern Trade Channels Continue Expansion
Future Market Growth Driven by Health Trends and Convenience
Key Trends and Developments
Government Policies and Post-flood Recovery Bolster Sales Value Growth
Manufacturers Employ Integrated Marketing Strategies in the Social Network Age
Health and Wellness Trends Drive Product Innovation in Line With Consumer Interest
Industry Players Prepare for Advent of Asean Economic Community in 2015
Demand for Health-based Independent Retailers Gains Momentum
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 22 Company Shares of Impulse and Indulgence Products 2008-2012
Table 23 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Meal Solutions by Category: Volume 2007-2012
Table 29 Sales of Meal Solutions by Category: Value 2007-2012
Table 30 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 31 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 32 Company Shares of Meal Solutions 2008-2012
Table 33 Brand Shares of Meal Solutions 2009-2012
Table 34 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 39 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 42 Company Shares of Nutrition/Staples 2008-2012
Table 43 Brand Shares of Nutrition/Staples 2009-2012
Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 48 Sales of Packaged Food by Category: Volume 2007-2012
Table 49 Sales of Packaged Food by Category: Value 2007-2012
Table 50 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 51 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 52 GBO Shares of Packaged Food 2008-2012
Table 53 NBO Shares of Packaged Food 2008-2012
Table 54 NBO Brand Shares of Packaged Food 2009-2012
Table 55 Penetration of Private Label by Category 2007-2012
Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 58 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 9 Research Sources
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