Bleach in Venezuela

Euromonitor International, June 2012, Pages: 18

As bleach is undergoing a period of stagnation which is the product of a mature stage, the category has showed a stable performance in terms of volume sales. The general trend that has been observed in home care has to do with the fact that Venezuelans are making smart purchasing decisions, choosing multi-purpose products. In this sense, bleach is considered to have limited possibilities to grow and even more so taking into account the fact that the category is behind in new product...

The Bleach in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN VENEZUELA
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Executive Summary
Home Care Growing at A Slow Pace
A New Law of Costs and Fair Prices Regulates the Unit Price of Essential Home Care Categories
Alimentos Polar Increases Its Value Share Within Home Care
Small Grocery Retailers Affected by High Price Increments During 2011
Conservative Scenario Expected for Most Home Care Categories During the Forecast Period
Key Trends and Developments
New Law of Costs and Fair Prices Threatens Industry Competition and Product Development
Venezuelan Legal Environment Affects the Value Share Distribution of Retail Channels
Decline in the Population's Purchasing Power Continues To Boost Sales of Multi-purpose Cleaners Above Specialised Products
Combination of Two Flagship Brands Is the Latest Strategy To Grow Sales
Industry Prices Continue To Grow Above Annual Rates of Inflation
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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