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Clothing in Portugal
Euromonitor International, Oct 2009, Pages: 32
The main trend that affected the Portuguese clothing market in 2008 was the large number of companies that went bankrupt. The bankruptcies were caused by a strong decrease in demand and the inability of the companies to innovate. Due to the Portuguese economic crisis, consumers are tending to prefer low-cost clothing products even when they have to sacrifice quality.
The Clothing in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2004-2008 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: Childrenswear, Clothing accessories, Men's outerwear, Socks, stockings and tights, Underwear and nightwear, Women's outerwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Clothing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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