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Computers and Peripherals in Portugal

  • ID: 1449275
  • December 2015
  • Region: Portugal
  • 23 pages
  • Euromonitor International
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First, laptops replaced desktops in households. Now, laptops are being replaced by tablets. The dynamism of tablets is due not only to the replacement of laptops, but also as additional equipment with multiple functionalities which is easier to transport. Convertible laptops further respond to this trend, offering the best of both worlds; entertainment and performance. Several options of laptops can already be found in the market with slide or fold-away keyboards.

The Computers and Peripherals in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Computers and Peripherals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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COMPUTERS AND PERIPHERALS IN PORTUGAL

December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2010-2015
Table 2 Sales of Computers and Peripherals by Category: Value 2010-2015
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
Table 5 Sales of Computers by Category: Business Volume 2010-2015
Table 6 Sales of Computers by Category: Business Value MSP 2010-2015
Table 7 Sales of Computers by Category: Busines Volume Growth 2010-2015
Table 8 Sales of Computers by Category: Business Value MSP Growth 2010-2015
Table 9 Sales of Laptops by Form Factor 2015
Table 10 Sales of Tablets by Form Factor 2015
Table 11 Sales of Tablets by Operating System 2010-2015
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Computers by Category: Business Volume 2015-2020
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 23 Forecast Sales of Laptops by Form Factor 2015-2020
Table 24 Forecast Sales of Tablets by Form Factor 2015-2020
Table 25 Forecast Sales of Tablets by Operating System 2015-2017
Executive Summary
More Optimism Amongst Consumers, But Not Yet for Consumer Electronics in 2015
Simplicity and Connectivity: the Drivers of Growth in the More Dynamic Categories
Small European Brands Defy the Asian Giants
Promotions and Omni-channel Are the Key Words in Distribution
the Post-crisis Portuguese Consumer: Rational, Connected and Self-indulgent
Key Trends and Developments
Positive Signs in the Economy, But the Situation Is Still Volatile
Online and Offline: Integration Strategy
Forget A Digital Strategy, Go Straight To A Mobile Strategy
Market Data
Table 26 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 27 Sales of Consumer Electronics by Category: Value 2010-2015
Table 28 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 29 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 30 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 31 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 32 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 33 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 34 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 35 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 36 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

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