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Corporate Strategies in Consumer Health 2010 Product Image

Corporate Strategies in Consumer Health 2010

  • Published: November 2010
  • 56 pages
  • Euromonitor International

The consumer health market enjoyed sustained growth in 2009. Pharmaceutical companies dominate and worked hard to sustain their shares in order to offset revenue losses in their Rx businesses, which faced increasing pressure from generics. However, competition in consumer health is intense, given the expanding private label presence, particularly in developed markets. Corporate Strategy in Consumer Health 2010 explains how companies have reacted and fared through the difficult economic times.

The Corporate Strategies in Consumer Health 2010 global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever) Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care, Herbal/Traditional Products, READ MORE >

Corporate Strategies in Consumer Health 2010
Euromonitor International
November 2010
Introduction
Company Performance Summary
Brand Performance Summary
Mature Markets Key for Short-term Sales
Emerging Markets Offer Long-term Growth
Consolidation and M&A
OTC Switches and Reverse Switches
Looking into 2010 and Beyond

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