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Drinking Milk Products In Australia
Euromonitor International, Oct 2011, Pages: 67
In an effort to re-establish its competitive viability against rival supermarket chain Woolworths and appeal to budget-conscious consumers, Coles announced that it would cut the price of its generic milk to A$1 per litre as of 26 January 2011. Coinciding with a national holiday, the announcement launched a subsequent price war, during which the prices of house brand staples such as milk, bread and meat have been pushed down. Previously, the two major supermarkets sold their private label milk...
The Drinking Milk Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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