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Drinking Milk Products In Germany
Euromonitor International, Nov 2011, Pages: 69
The drinking milk products category continues to be driven by the health and wellness trend. Fat-free long life/UHT milk is set to register a volume sales increase while semi skimmed and full fat will see declines in 2011. “Die Faire Milch” (the fair milk), launched in 2010 by the Milchvermarktungs-GmbH MVS whose members are farmers, is also performing well in 2011. The key element of this milk is a special focus on naturalness and the regionality of the product as well as sustainable and fair...
The Drinking Milk Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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