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Debit Cards in China
Euromonitor International, April 2012, Pages: 33
Banks attempted to encourage customers to convert from paying with cash to debit card in order to further increase the penetration of debit cards in China. Discounted annual fees and various co-branded debit cards were launched to encourage more customers to pay by debit card for expenses such as electricity and water, and social security. Besides, the rapid expansion of the POS terminal network also increased the use of credit cards instead of ATM withdrawals in 2011.
The Debit Transactions in China report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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