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Debit Cards in Turkey
Euromonitor International, April 2012, Pages: 35
Debit cards, mainly considered as ATM cards, recorded significant growth of 54% in value terms over the review period, driven by banks’ investment in increasing awareness of the benefits of using debit cards over cash. The Interbank Card Centre, together with leading banks, runs marketing campaigns in order to pursue operations for creating a cashless sector and to educate consumers about the benefits of using debit cards, especially for small value purchases. The fact that some banks attach...
The Debit Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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