Fast Food in Thailand

Euromonitor International, December 2012, Pages: 41

Fast food continued to show a healthy performance despite the flooding in 2011. In Thailand, more than 95% of fast food is accounted for by large local and international chained fast food companies. Thus, they have adequate cash flow to carry out further expansion and ongoing activities, and are able to handle logistics amidst crises. However, the growth rate in 2011 was slightly slower than the previous year, mainly due to the slower growth rate of burger fast food and convenience stores fast...

Euromonitor International's Fast Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FAST FOOD IN THAILAND
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2006-2011
Table 2 Fast Food by Category: Number of Transactions 2006-2011
Table 3 Fast Food by Category: Foodservice Value 2006-2011
Table 4 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 5 Fast Food by Category: % Transaction Growth 2006-2011
Table 6 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 7 Sales of Bakery Products Fast Food by Type 2008-2011
Table 8 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 9 Brand Shares of Chained Fast Food 2008-2011
Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Central Restaurants Group in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 1 Central Restaurants Group: Key Facts
Summary 2 Central Restaurants Group: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Central Restaurants Group: Competitive Position 2011
Cp All Pcl in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 4 CP All PCL: Key Facts
Summary 5 CP All PCL: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 6 CP All PCL: Competitive Position 2011
Oishi Group Pcl in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 7 Oishi Group PCL: Key Facts
Summary 8 Oishi Group PCL: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 9 Oishi Group PCL: Competitive Position 2011
Executive Summary
Negative Value Growth in 2011
Unique Store Décor To Build Strong Branding
Cp All Continues To Lead Chained Consumer Foodservice
Independent Operators Continue To Lose Share
Slow Growth Is Anticipated Over the Forecast Period
Key Trends and Developments
Flooding Reduces the Production Capacity of the Leading Manufacturers
Unique Store Décor To Create A Strong Connection With Consumers
Online Marketing Helps To Add Dynamism To the Market
the Growing Importance of Delivery Services
Packaged Food and Drink Responds To Hectic and On-the-go Lifestyles
Market Data
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 19 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 20 Consumer Foodservice by Food Vs Drinks Split 2011
Table 21 Sales in Consumer Foodservice by Location 2006-2011
Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 23 Chained Consumer Foodservice Company Shares 2007-2011
Table 24 Chained Consumer Foodservice Brand Shares 2008-2011
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Appendix
National Consumer Expenditure
National Statistical Data for Number of Business Establishments by Type
Table 27 Number of business establishments by type 2005-2009
Operating Environment
Franchising
Sources
Summary 10 Research Sources

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