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Footwear in Portugal

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    Report

  • 24 Pages
  • February 2026
  • Region: Portugal
  • Euromonitor International
  • ID: 1449408
Footwear in Portugal experienced low retail current value growth of 1% in 2025, reaching EUR1.31 billion, despite economic uncertainty and shifting consumer priorities towards experiences and travel. The attractiveness of the category is challenged by polarisation, with many consumers favouring lower-cost products and private label, yet opportunities arise for brands that differentiate themselves through sustainability, innovation, and unique offerings.

This Footwear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tourism and sustainability offset move to lower-cost products
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Footwear faces challenges including rising costs and other spending priorities
  • Sustainable innovations drive differentiation and creativity in footwear
  • CHART 2 BioShoes4All: Boosting Sustainable Innovation in Portuguese Footwear
WHAT’S NEXT?
  • Brands likely to prioritise sustainability and innovation to drive growth
  • Collaborative projects and retail diversification expected to intensify the competition
  • CHART 3 Analyst Insight
  • Digital transformation and personalisation set to redefine the footwear value proposition
COMPETITIVE LANDSCAPE
  • Itx Portugal extends its lead, with Erich Brodheim seeing a strong increase
  • New entrants from apparel and collaborations drive competition and differentiation
  • CHART 4 Kiabi Expands into Children’s Footwear with KiTChouN Collection
  • Smaller players emerge and target niche segments
  • CHART 5 From Barebound to Retro Sports: Portugal’s Footwear Evolution
  • Mergers and acquisitions reshape the dynamics and create opportunities
CHANNELS
  • Offline retail maintains its leadership, driven by apparel and footwear specialists
  • Retail e-commerce expands thanks to pure online players and omnichannel strategies
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Primark Expands in Portugal, Reaching 14 Outlets by the End of 2025
  • CHART 8 Lanidor Opens a New Store in Alfama, Introducing a New Store Concept
  • CHART 9 Parfois Partners with DXC Technology to Improve Customer Experience
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Portugal 2025
  • CHART 13 Key Insights on Consumers in Portugal 2025
  • CHART 14 Consumer Landscape in Portugal 2025
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
  • Technological advances and value-driven consumption propel growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Low-cost retailers gain prominence amid economic constraints
  • Tourism drives retail investment and growth in luxury apparel and footwear
  • Technology boosts efficiency and enhances the customer experience
WHAT’S NEXT?
  • Economic stabilisation and low-cost brands forecast to drive sustainable growth
  • The rise of resale will lead to greater competition for the primary market
  • Sustainability and communication set to shape the future of apparel and footwear
COMPETITIVE LANDSCAPE
  • Itx Portugal maintains its lead, but fast fashion players drive growth
  • Sonae's divestment likely to reshape the competitive dynamics
CHANNELS
  • Offline retail leads, dominated by apparel and footwear specialists
  • Continued growth for retail e-commerce, with omnichannel retailing a growing trend
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources