Raffle was one of the most successful marketing methods in South Korea across all fashion categories in 2022, gaining significant traction amongst millennials and gen Z in particular. The products raffled are limited editions, and everyone has a fair chance of being selected, and can apply in the comfort of their homes. Nike is the representative brand which has successfully marketed its products utilising the raffle strategy in South Korea.
The Footwear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Footwear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Footwear market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
FOOTWEAR IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
Raffle marketing progresses around millennials and gen Z
- Re-commerce for limited edition sneakers booms online and offline
- Footwear diversifies as more people participate in various sports
- Breaking the barrier between sports footwear and causal footwear
- E-commerce set to develop further in footwear
- Sneakers collaboration trend continues, embracing street fashion
- Table 1 Sales of Footwear by Category: Volume 2017-2022
- Table 2 Sales of Footwear by Category: Value 2017-2022
- Table 3 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 7 Distribution of Footwear by Format: % Value 2017-2022
- Table 8 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 9 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- Table 12 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 13 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 18 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
