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Incontinence in Chile

Euromonitor International, May 2011, Pages: 25


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Unlike other tissue and hygiene products, demographic trends will spur growth in the incontinence category. Due to improvements in healthcare, diet and lifestyle, the world's population is aging and increasing demand for incontinence products. In Chile in 2009 about 13% of the population was over 60, which compared with 9% in 1990. At the same time that this segment is increasing, senior citizens are more affluent than previous generations, and often they are healthy enough to enjoy retirement.

The Incontinence in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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