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Koninklijke Philips Electronics NV in Consumer Appliances (World) Product Image

Koninklijke Philips Electronics NV in Consumer Appliances (World)

  • Published: July 2013
  • Region: Global
  • 44 pages
  • Euromonitor International

Philips is the global leader in consumer appliances. Despite its historic Western European base, the company boasts a wide geographic footprint, with strong focus on growth regions, mainly Asia Pacific, including its most recent acquisitions in China and India. After a difficult 2011, Philips managed positive performance in all its business segments in 2012, including Domestic Appliances, which grew on the back of the company’s strong participation in emerging markets such as China and Russia.

The International’s Koninklijke Philips Electronics NV in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Koninklijke Philips Electronics NV in Consumer Appliances (World)
Euromonitor International
July 2013
Scope of the REport
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations

Note: Product cover images may vary from those shown

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