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Koninklijke Philips Electronics NV in Consumer Appliances (World) Product Image

Koninklijke Philips Electronics NV in Consumer Appliances (World)

  • ID: 1449508
  • June 2014
  • Region: Global
  • 45 pages
  • Euromonitor International

Philips is the global leader in consumer appliances. Despite its historic Western European base, the company boasts a wide geographic footprint. In 2013, the company enjoyed positive results, particularly in its Domestic Appliances unit, on the back of important gains from its 2011 acquisitions in China and India, as well as good performance in growth markets Russia and Brazil.

The International’s Koninklijke Philips Electronics NV in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Koninklijke Philips Electronics NV in Consumer Appliances (World)

June 2014
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category O pportunities
Geographic and Category Opportunities
Brand Strategy

Note: Product cover images may vary from those shown